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NAME-IT Small Business Naming Procedure

NAME-IT's goal is to offer a selection of great new distinctive names that follow our client's marketing criteria for their new business or product.

First, our clients start with a creative naming questionnaire. Second, we conduct a client interview to complete our understanding of your needs in finding a new name. We discuss expected customers, marketing channels, planned advertising, available client research, industry competition, positioning, differentiation and objectives. Quickly, we want to gain as much insight to your business and industry to do a better job for you. It helps to have 17 years of experience! We want to know what you will consider in a name, such as, coined words, new word combinations, suggestive name, fanciful names, arbitrary names, descriptive and/or distinctive? We want to give you our opinions and direction to help you avoid any naming pit falls. We are interested in names you have developed. You may have a great name and not realize it!

Now the interesting part. In the past NAME-IT has helped develop names for both small and large businesses. We have always utilized our creative linguist staff to develop literally thousands of great new names to provide our typical large business clients. For numerous reasons our clients receive a well edited list of the best names we develop, dropping our final selection to mere hundreds of new creative names. Over our 17 years in business, we have literally compiled hundreds of thousands of creative names that fit every possible strength, attribute, feature and positioning goal possible - in seemingly every possible color of names imaginable.

We call the resulting compilation of prior linguistic work our NAME-IT Library.

If your naming job touches on the criteria of any of our past jobs - NAME-IT can help you! This is how we differentiate our services from our past efforts. For our big business clients who need custom work, we still offer access to our 65 linguists through our sister creative naming company named Miramark.

NAME-IT works with its clients until a final name is chosen. NAME-IT will deliver from 25 to 100 of our best creative names that fit your criteria in either one or two reports,  in increments of 25 to 50 names per report. This allows feedback from you before we mine your next set of names. We list each name in varying type fonts to be experienced as your customers will see the name. Explanations are available. Names may also be altered or varied to achieve a final name. So, in effect, you will have many more combinations of names to consider than your original 25 to 100 names. Please be aware your overall name selection can vary depending on your level of competition and budget. It is best to offer our services on a bid basis. Our pricing page offers our services in price ranges. We will work with you!

Your final chosen name will then be comprehensively researched by our other company TradeMark Express. The final name is researched for federal trademark, state trademark and common law use conflicts or similarities that will affect its legal and commercial use. We recommend trade marking your new name with the USPTO - United States Patent and Trademark Office -or- as a State trademark. TradeMark Express can prepare your application as well. TradeMark Express offers a good discount, for its step-by-step legal research and application preparation services for NAME-IT clients. Your legal research will be conducted in a few hours as a priority client. TradeMark Express has been in business over 18 years. Please see our testimonials for TradeMark Express!

When a name is found to be legally available and commercially available and trademarkable by TradeMark Express, then NAME-IT grants all rights of the name to the client. All other names created by NAME-IT will remain to be the property of NAME-IT. Government trademark application fees are paid by the client directly to the USPTO - United States Patent and Trademark Office or your local Secretary of State. Trademark application preparation time is two to four days, by TradeMark Express.

Look to NAME-IT to find your new distinctive business or product name!

       
"Names of Distinction"
       
4546 El Camino Real,
Suite 238,
Los Altos, CA, 94022
(800) 511-1520
(650) 948-0530
Fax(650) 948-0527
1065 K Street,
  Suite D,
Arcata, CA, 95521
(800) 550-1520
(707) 822-7050
Fax (707) 822-4440
2000 Pennsylvania Ave. NW,
Suite 1010,
Washington DC, 20006
(800) 340-2010
(202) 496-1600
Fax (202) 496-1601
       
Comments/Questions?
E-Mail to:nameit@miramark.com
   
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